Introducing the new ABL logo and brand identity

As part of our ongoing strategy to position ABL as one of the leading suppliers of commercial power modules, we would like to take this opportunity to introduce and explain the rationale for our new brand identity.


ABL was founded in 2003, and we quickly established ourselves as an innovative and reliable supplier to the office furniture market. ABL continues to grow in the UK and we are now expanding into the European markets. As we seek new distribution partners with further international expansion in mind, our new logo has been designed to be inclusive of the different markets, featuring both UK and European sockets.


ABL is proud of our ability to innovate and bring new products to market that are in line with fast-paced technological advancements and the changing needs of our customers. Our new logo represents this drive for innovation with a clean, modern design.


2018 has been a year of great change for ABL. Along with developing new products, we have invested in new IT systems to improve customer service. Our new logo represents these changes and shows that we are always looking to the future and ways to improve our service. We have also introduced Manufacturer’s Recommended Pricing and now offer Free Carriage on UK deliveries.

We have many more new and exciting developments to announce very soon. To be among the first to hear our news, why not follow us on social media?

We very much look forward to supplying commercial office power modules, monitor arms, cable management solutions and CPU holders for your next office design project.